Clorox vs bleaching agent

Clorox and bleaching agent both are nouns.

Word	Noun	Adjective	Verb	Adverb
Clorox	Yes	No	No	No
bleaching agent	Yes	No	No	No

As nouns, bleaching agent is a hypernym of Clorox; that is, bleaching agent is a word with a broader meaning than Clorox:

Other hypernyms of Clorox include blanching agent, bleach, whitener.

Clorox (noun)	bleaching agent (noun)
a commercial bleaching agent	an agent that makes things white or colorless