bootlegging vs merchandising

bootlegging and merchandising both are nouns.

Word	Noun	Adjective	Verb	Adverb
bootlegging	Yes	No	No	No
merchandising	Yes	No	No	No

As nouns, merchandising is a hypernym of bootlegging; that is, merchandising is a word with a broader meaning than bootlegging:

bootlegging: the act of making or transporting alcoholic liquor for sale illegally
merchandising: the exchange of goods for an agreed sum of money

Other hypernyms of bootlegging include marketing, selling.

As nouns, merchandising is a hypernym of bootlegging; that is, merchandising is a word with a broader meaning than bootlegging:

Other hypernyms of bootlegging include marketing, selling.

bootlegging (noun)	merchandising (noun)
the act of making or transporting alcoholic liquor for sale illegally	the exchange of goods for an agreed sum of money
the act of selling illegally or without permission	the business of drawing public attention to goods and services
	branded products meant to promote another product, especially films and pop groups