captivate vs charm

captivate is not a noun while charm is a noun.

Word	Noun	Adjective	Verb	Adverb
captivate	No	No	Yes	No
charm	Yes	No	Yes	No

As verbs, captivate and charm are synonyms defined as:

Other synonyms of captivate include becharm, beguile, bewitch, capture, catch, enamor, enamour, enchant, entrance, fascinate, trance.

captivate (noun)	charm (noun)
	something believed to bring good luck
	attractiveness that interests or pleases or stimulates
	(physics) one of the six flavors of quark, the third most massive of all quarks
	a verbal formula believed to have magical force

captivate (verb)	charm (verb)
attract; cause to be enamored	induce into action by using one's charm
	protect through supernatural powers or charms
	attract; cause to be enamored
	control by magic spells, as by practicing witchcraft