consumerism vs effort

consumerism and effort both are nouns.

Word	Noun	Adjective	Verb	Adverb
consumerism	Yes	No	No	No
effort	Yes	No	No	No

As nouns, effort is a hypernym of consumerism; that is, effort is a word with a broader meaning than consumerism:

consumerism: a movement advocating greater protection of the interests of consumers
effort: a series of actions advancing a principle or tending toward a particular end

Other hypernyms of consumerism include campaign, cause, crusade, drive, movement.

consumerism (noun)	effort (noun)
a movement advocating greater protection of the interests of consumers	earnest and conscientious activity intended to do or accomplish something
the theory that an increasing consumption of goods is economically beneficial	use of physical or mental energy; hard work
	a notable achievement
	a series of actions advancing a principle or tending toward a particular end