goodwill vs friendliness

goodwill and friendliness both are nouns.

Word	Noun	Adjective	Verb	Adverb
goodwill	Yes	No	No	No
friendliness	Yes	No	No	No

As nouns, friendliness is a hypernym of goodwill; that is, friendliness is a word with a broader meaning than goodwill:

goodwill: the friendly hope that something will succeed
friendliness: a feeling of liking for another person; enjoyment in their company

goodwill (noun)	friendliness (noun)
a disposition to kindness and compassion	a friendly disposition
the friendly hope that something will succeed	a feeling of liking for another person; enjoyment in their company
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)