gross profit margin vs lucre

gross profit margin and lucre both are nouns.

Word	Noun	Adjective	Verb	Adverb
gross profit margin	Yes	No	No	No
lucre	Yes	No	No	No

As nouns, lucre is a hypernym of gross profit margin; that is, lucre is a word with a broader meaning than gross profit margin:

gross profit margin: (finance) the net sales minus the cost of goods and services sold
lucre: the excess of revenues over outlays in a given period of time (including depreciation and other non-cash expenses)

Other hypernyms of gross profit margin include earnings, net, net income, net profit, profit, profits.

gross profit margin (noun)	lucre (noun)
(finance) the net sales minus the cost of goods and services sold	the excess of revenues over outlays in a given period of time (including depreciation and other non-cash expenses)
	informal terms for money