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hype vs promotional material

promotional material vs hype

hype and promotional material both are nouns.

hype is a verb but promotional material is not a verb.

Word NounAdjectiveVerbAdverb
hype Yes No Yes No
promotional material Yes No No No
As nouns, promotional material is a hypernym of hype; that is, promotional material is a word with a broader meaning than hype:
  • hype: blatant or sensational promotion
  • promotional material: a message issued in behalf of some product or cause or idea or person or institution
Other hypernyms of hype include packaging, promo, promotion, publicity.
hype (noun) promotional material (noun)
blatant or sensational promotion a message issued in behalf of some product or cause or idea or person or institution
hype (verb) promotional material (verb)
publicize in an exaggerated and often misleading manner
Difference between hype and promotional material

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