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market research vs consumer research

consumer research vs market research

market research and consumer research both are nouns.

Word NounAdjectiveVerbAdverb
market research Yes No No No
consumer research Yes No No No
As nouns, consumer research is a hyponym of market research; that is, consumer research is a word with a more specific, narrower meaning than market research:
  • market research: research that gathers and analyzes information about the moving of good or services from producer to consumer
  • consumer research: marketing research that yields information about the motives and needs of different classes of consumers
Other hyponyms of market research include market analysis, product research.
market research (noun) consumer research (noun)
research that gathers and analyzes information about the moving of good or services from producer to consumer marketing research that yields information about the motives and needs of different classes of consumers
Difference between market research and consumer research

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