message vs promotional material

Other hyponyms of message include body, corker, reminder, petition, postulation, request, memorial, latent content, subject, theme, topic, aside, digression, divagation, excursus, parenthesis, import, meaning, significance, signification, bunk, hokum, meaninglessness, nonsense, nonsensicality, drivel, garbage, acknowledgement, acknowledgment, refusal, info, information, counsel, counseling, counselling, direction, guidance, commitment, dedication, approval, commendation, disapproval, respects, discourtesy, disrespect, insertion, interpolation, statement, statement, humor, humour, wit, witticism, wittiness, opinion, view, direction, instruction, proposal, offer, offering, entry, submission, narration, narrative, story, tale, packaging, promo, promotion, publicity, sensationalism, shocker.