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sales promotion vs promotional material

promotional material vs sales promotion

sales promotion and promotional material both are nouns.

Word NounAdjectiveVerbAdverb
sales promotion Yes No No No
promotional material Yes No No No
As nouns, promotional material is a hypernym of sales promotion; that is, promotional material is a word with a broader meaning than sales promotion:
  • sales promotion: promotion that supplements or coordinates advertising
  • promotional material: a message issued in behalf of some product or cause or idea or person or institution
Other hypernyms of sales promotion include packaging, promo, promotion, publicity.
sales promotion (noun) promotional material (noun)
promotion that supplements or coordinates advertising a message issued in behalf of some product or cause or idea or person or institution
Difference between sales promotion and promotional material

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