schmaltzy vs kitschy

schmaltzy and kitschy both are adjectives.

Word	Noun	Adjective	Verb	Adverb
schmaltzy	No	Yes	No	No
kitschy	No	Yes	No	No

As adjectives, schmaltzy and kitschy are synonyms defined as:

Other synonyms of schmaltzy include bathetic, drippy, hokey, maudlin, mawkish, mushy, sappy, schmalzy, sentimental, slushy, soppy, soupy.

schmaltzy (adjective)	kitschy (adjective)
effusively or insincerely emotional	effusively or insincerely emotional