schmalzy vs kitschy

schmalzy and kitschy both are adjectives.

Word	Noun	Adjective	Verb	Adverb
schmalzy	No	Yes	No	No
kitschy	No	Yes	No	No

As adjectives, schmalzy and kitschy are synonyms defined as:

Other synonyms of schmalzy include bathetic, drippy, hokey, maudlin, mawkish, mushy, sappy, schmaltzy, sentimental, slushy, soppy, soupy.

schmalzy (adjective)	kitschy (adjective)
effusively or insincerely emotional	effusively or insincerely emotional