sell vs merchandise

sell and merchandise both are nouns.

Word	Noun	Adjective	Verb	Adverb
sell	Yes	No	Yes	No
merchandise	Yes	No	Yes	No

sell (noun)	merchandise (noun)
the activity of persuading someone to buy	items for sale to the individual consumer
	branded products meant to promote another product, especially films and pop groups

sell (verb)	merchandise (verb)
persuade somebody to accept something	engage in the trade of
exchange or deliver for money or its equivalent
do business; offer for sale as for one's livelihood
give up for a price or reward
deliver to an enemy by treachery
be sold at a certain price or in a certain way
be responsible for the sale of
be approved of or gain acceptance