send vs publicise

send and publicise both are verbs.

Word	Noun	Adjective	Verb	Adverb
send	No	No	Yes	No
publicise	No	No	Yes	No

As verbs, publicise is a hypernym of send; that is, publicise is a word with a broader meaning than send:

Other hypernyms of send include air, bare, publicize.

send (verb)	publicise (verb)
cause to be directed or transmitted to another place	make public
transfer	call attention to
broadcast over the airwaves, as in radio or television
assign to a station
to cause or order to be taken, directed, or transmitted to another place
transport commercially
cause to go somewhere
cause to be admitted; of persons to an institution