whole name vs word

whole name and word both are nouns.

Word	Noun	Adjective	Verb	Adverb
whole name	Yes	No	No	No
word	Yes	No	Yes	No

As nouns, word is a hypernym of whole name; that is, word is a word with a broader meaning than whole name:

whole name (noun)	word (noun)
a word that names the whole of which a given word is a part	a unit of language that native speakers can identify
	a promise
	information about recent and important events
	a brief statement
	an exchange of views on some topic
	a secret word or phrase known only to a restricted group
	a verbal command for action
	a string of bits stored in computer memory

whole name (verb)	word (verb)
	put into words or an expression