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ballyhoo vs promotional material

promotional material vs ballyhoo

ballyhoo and promotional material both are nouns.

ballyhoo is a verb but promotional material is not a verb.

Word NounAdjectiveVerbAdverb
ballyhoo Yes No Yes No
promotional material Yes No No No
As nouns, promotional material is a hypernym of ballyhoo; that is, promotional material is a word with a broader meaning than ballyhoo:
  • ballyhoo: blatant or sensational promotion
  • promotional material: a message issued in behalf of some product or cause or idea or person or institution
Other hypernyms of ballyhoo include packaging, promo, promotion, publicity.
ballyhoo (noun) promotional material (noun)
blatant or sensational promotion a message issued in behalf of some product or cause or idea or person or institution
ballyhoo (verb) promotional material (verb)
advertize noisily or blatantly
Difference between ballyhoo and promotional material

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