counselling vs message

counselling and message both are nouns.

Word	Noun	Adjective	Verb	Adverb
counselling	Yes	No	No	No
message	Yes	No	Yes	No

As nouns, message is a hypernym of counselling; that is, message is a word with a broader meaning than counselling:

counselling: something that provides direction or advice as to a decision or course of action
message: content communicating a message; what something is about

Other hypernyms of counselling include content, subject matter, substance.

counselling (noun)	message (noun)
something that provides direction or advice as to a decision or course of action	content communicating a message; what something is about
	a communication (usually brief) that is written or spoken or signaled