hokum vs message

hokum and message both are nouns.

Word	Noun	Adjective	Verb	Adverb
hokum	Yes	No	No	No
message	Yes	No	Yes	No

As nouns, message is a hypernym of hokum; that is, message is a word with a broader meaning than hokum:

Other hypernyms of hokum include content, subject matter, substance.

hokum (noun)	message (noun)
a message that seems to convey no meaning	content communicating a message; what something is about
	a communication (usually brief) that is written or spoken or signaled