marketing vs shopping

marketing and shopping both are nouns.

Word	Noun	Adjective	Verb	Adverb
marketing	Yes	No	No	No
shopping	Yes	No	No	No

As nouns, shopping is a hypernym of marketing; that is, shopping is a word with a broader meaning than marketing:

marketing (noun)	shopping (noun)
the exchange of goods for an agreed sum of money	searching for or buying goods or services
shopping at a market	the commodities purchased from stores
the commercial processes involved in promoting and selling and distributing a product or service