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marketing vs direct marketing

direct marketing vs marketing

marketing and direct marketing both are nouns.

Word NounAdjectiveVerbAdverb
marketing Yes No No No
direct marketing Yes No No No
As nouns, direct marketing is a hyponym of marketing; that is, direct marketing is a word with a more specific, narrower meaning than marketing:
  • marketing: the commercial processes involved in promoting and selling and distributing a product or service
  • direct marketing: marketing via a promotion delivered directly to the individual prospective customer
Other hyponyms of marketing include neuro-marketing, neuromarketing, channel, distribution channel.
marketing (noun) direct marketing (noun)
the exchange of goods for an agreed sum of money marketing via a promotion delivered directly to the individual prospective customer
shopping at a market
the commercial processes involved in promoting and selling and distributing a product or service
Difference between marketing and direct marketing

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