direct marketing vs marketing

direct marketing and marketing both are nouns.

Word	Noun	Adjective	Verb	Adverb
direct marketing	Yes	No	No	No
marketing	Yes	No	No	No

As nouns, marketing is a hypernym of direct marketing; that is, marketing is a word with a broader meaning than direct marketing:

direct marketing: marketing via a promotion delivered directly to the individual prospective customer
marketing: the commercial processes involved in promoting and selling and distributing a product or service

direct marketing (noun)	marketing (noun)
marketing via a promotion delivered directly to the individual prospective customer	the exchange of goods for an agreed sum of money
	shopping at a market
	the commercial processes involved in promoting and selling and distributing a product or service