packaging vs message

packaging and message both are nouns.

Word	Noun	Adjective	Verb	Adverb
packaging	Yes	No	No	No
message	Yes	No	Yes	No

As nouns, message is a hypernym of packaging; that is, message is a word with a broader meaning than packaging:

packaging: a message issued in behalf of some product or cause or idea or person or institution
message: content communicating a message; what something is about

Other hypernyms of packaging include content, subject matter, substance.

packaging (noun)	message (noun)
the business of packing	content communicating a message; what something is about
material used to make packages	a communication (usually brief) that is written or spoken or signaled
a message issued in behalf of some product or cause or idea or person or institution