advertising vs advertise

advertising is a noun but advertise is not a noun.

Word	Noun	Adjective	Verb	Adverb
advertising	Yes	No	No	No
advertise	No	No	Yes	No

advertising (noun)	advertise (noun)
the business of drawing public attention to goods and services
a public promotion of some product or service

advertising (verb)	advertise (verb)
	make publicity for; try to sell (a product)
	call attention to