advertising vs packaging

advertising and packaging both are nouns.

Word	Noun	Adjective	Verb	Adverb
advertising	Yes	No	No	No
packaging	Yes	No	No	No

As nouns, packaging is a hypernym of advertising; that is, packaging is a word with a broader meaning than advertising:

advertising: a public promotion of some product or service
packaging: a message issued in behalf of some product or cause or idea or person or institution

Other hypernyms of advertising include promo, promotion, promotional material, publicity.

advertising (noun)	packaging (noun)
the business of drawing public attention to goods and services	the business of packing
a public promotion of some product or service	material used to make packages
	a message issued in behalf of some product or cause or idea or person or institution