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advertising vs promotional material

promotional material vs advertising

advertising and promotional material both are nouns.

Word NounAdjectiveVerbAdverb
advertising Yes No No No
promotional material Yes No No No
As nouns, promotional material is a hypernym of advertising; that is, promotional material is a word with a broader meaning than advertising:
  • advertising: a public promotion of some product or service
  • promotional material: a message issued in behalf of some product or cause or idea or person or institution
Other hypernyms of advertising include packaging, promo, promotion, publicity.
advertising (noun) promotional material (noun)
the business of drawing public attention to goods and services a message issued in behalf of some product or cause or idea or person or institution
a public promotion of some product or service
Difference between advertising and promotional material

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