capitalisation vs marketing

capitalisation and marketing both are nouns.

Word	Noun	Adjective	Verb	Adverb
capitalisation	Yes	No	No	No
marketing	Yes	No	No	No

As nouns, marketing is a hypernym of capitalisation; that is, marketing is a word with a broader meaning than capitalisation:

Other hypernyms of capitalisation include merchandising, selling.

capitalisation (noun)	marketing (noun)
the act of capitalizing on an opportunity	the exchange of goods for an agreed sum of money
the sale of capital stock	shopping at a market
an estimation of the value of a business	the commercial processes involved in promoting and selling and distributing a product or service
writing in capital letters