keep going vs go on

keep going and go on both are verbs.

Word	Noun	Adjective	Verb	Adverb
keep going	No	No	Yes	No
go on	No	No	Yes	No

As verbs, go on is a hypernym of keep going; that is, go on is a word with a broader meaning than keep going:

Other hypernyms of keep going include continue, go along, keep, proceed.

keep going (verb)	go on (verb)
be a regular customer or client of	come to pass
suffice for a period between two points	continue talking
continue uninterrupted	start running, functioning, or operating
	move forward, also in the metaphorical sense
	continue a certain state, condition, or activity