keep going vs proceed

keep going and proceed both are verbs.

Word	Noun	Adjective	Verb	Adverb
keep going	No	No	Yes	No
proceed	No	No	Yes	No

As verbs, proceed is a hypernym of keep going; that is, proceed is a word with a broader meaning than keep going:

Other hypernyms of keep going include continue, go along, go on, keep.

keep going (verb)	proceed (verb)
be a regular customer or client of	follow a certain course
suffice for a period between two points	continue talking
continue uninterrupted	move ahead; travel onward in time or space
	follow a procedure or take a course
	continue a certain state, condition, or activity