proceed vs keep going

proceed and keep going both are verbs.

Word	Noun	Adjective	Verb	Adverb
proceed	No	No	Yes	No
keep going	No	No	Yes	No

As verbs, keep going is a hyponym of proceed; that is, keep going is a word with a more specific, narrower meaning than proceed:

Other hyponyms of proceed include hold, run on, ride.

proceed (verb)	keep going (verb)
follow a certain course	be a regular customer or client of
continue talking	suffice for a period between two points
move ahead; travel onward in time or space	continue uninterrupted
follow a procedure or take a course
continue a certain state, condition, or activity