neuro-marketing vs marketing

neuro-marketing and marketing both are nouns.

Word	Noun	Adjective	Verb	Adverb
neuro-marketing	Yes	No	No	No
marketing	Yes	No	No	No

As nouns, marketing is a hypernym of neuro-marketing; that is, marketing is a word with a broader meaning than neuro-marketing:

neuro-marketing: marketing based on studies of consumers' sensorimotor, cognitive, and affective responses
marketing: the commercial processes involved in promoting and selling and distributing a product or service

neuro-marketing (noun)	marketing (noun)
marketing based on studies of consumers' sensorimotor, cognitive, and affective responses	the exchange of goods for an agreed sum of money
	shopping at a market
	the commercial processes involved in promoting and selling and distributing a product or service