positioning vs orientating

positioning is a noun but orientating is not a noun.

Word	Noun	Adjective	Verb	Adverb
positioning	Yes	Yes	No	No
orientating	No	Yes	No	No

positioning (noun)	orientating (noun)
the act of putting something in a certain place

positioning (adjective)	orientating (adjective)
causing to fall into line or into position	positioning with respect to a reference system or determining your bearings physically or intellectually