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positioning vs orientation

orientation vs positioning

positioning and orientation both are nouns.

positioning is an adjective but orientation is not an adjective.

Word NounAdjectiveVerbAdverb
positioning Yes Yes No No
orientation Yes No No No
As nouns, orientation is a hyponym of positioning; that is, orientation is a word with a more specific, narrower meaning than positioning:
  • positioning: the act of putting something in a certain place
  • orientation: the act of orienting
positioning (noun) orientation (noun)
the act of putting something in a certain place the act of orienting
a course introducing a new situation or environment
an integrated set of attitudes and beliefs
a person's awareness of self with regard to position and time and place and personal relationships
a predisposition in favor of something
position or alignment relative to points of the compass or other specific directions
positioning (adjective) orientation (adjective)
causing to fall into line or into position
Difference between positioning and orientation

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