positioning vs placement

positioning and placement both are nouns.

Word	Noun	Adjective	Verb	Adverb
positioning	Yes	Yes	No	No
placement	Yes	No	No	No

As nouns, positioning and placement are synonyms defined as:

positioning and placement: the act of putting something in a certain place

Other synonyms of positioning include emplacement, locating, location, position.

positioning (noun)	placement (noun)
the act of putting something in a certain place	the act of putting something in a certain place
	contact established between applicants and prospective employees
	the spatial property of the way in which something is placed

positioning (adjective)	placement (adjective)
causing to fall into line or into position