subject matter vs promotional material

Other hyponyms of subject matter include body, corker, reminder, petition, postulation, request, memorial, latent content, subject, theme, topic, aside, digression, divagation, excursus, parenthesis, import, meaning, significance, signification, bunk, hokum, meaninglessness, nonsense, nonsensicality, drivel, garbage, acknowledgement, acknowledgment, refusal, info, information, counsel, counseling, counselling, direction, guidance, commitment, dedication, approval, commendation, disapproval, respects, discourtesy, disrespect, insertion, interpolation, statement, statement, humor, humour, wit, witticism, wittiness, opinion, view, direction, instruction, proposal, offer, offering, entry, submission, narration, narrative, story, tale, packaging, promo, promotion, publicity, sensationalism, shocker.