subject matter vs packaging

Other hyponyms of subject matter include body, corker, reminder, petition, postulation, request, memorial, latent content, subject, theme, topic, aside, digression, divagation, excursus, parenthesis, import, meaning, significance, signification, bunk, hokum, meaninglessness, nonsense, nonsensicality, drivel, garbage, acknowledgement, acknowledgment, refusal, info, information, counsel, counseling, counselling, direction, guidance, commitment, dedication, approval, commendation, disapproval, respects, discourtesy, disrespect, insertion, interpolation, statement, statement, humor, humour, wit, witticism, wittiness, opinion, view, direction, instruction, proposal, offer, offering, entry, submission, narration, narrative, story, tale, promo, promotion, promotional material, publicity, sensationalism, shocker.